So we’ve been harping on and on about community for a while — and with good reason. If you’ve been involved in community efforts, or if you’re just getting started with building your community, this is for you. Getting the basics right, attracting members and getting the foundations running can…

A few months ago, when we were honing in on BCKDRP’s area of expertise, we began researching the Gen-Z audience. As a team, we spoke at length about the nature of this group in comparison to millennials and previous generations, highlighting key differences, as well as getting to how brands…

The truth is, you’re a WFH Pro. Think about it. A whole year of handling crises, mastering the tricky art of writing perfect emails, and struggling to find an almost non-existent work-life balance, means you have quite the range of experiences under your belt. All of that combined with our…

How we named, branded, and designed for a global web development agency based out of Bengaluru. From understanding the brand, naming it, and building all its visual elements — here’s a peek at the process. Problem Statement At the start of India’s Covid-19 lockdown, a boutique web development agency approached us to…

How we built a research-backed framework for community-building by studying established communities across the world. This framework was created with the help of independent researchers Mugdha K, Joel Jacob and Renan George, in conjunction with BCKDRP. Overview By studying patterns of community formation and behavior, through six months of deep research…

Community first: how we built a collaborative space for artists, listeners, and brands. Here’s a deep dive into the formation of one of India’s first home-gig communities. The idea was to build a brand that was synonymous with music, community, and authenticity. About the Brand LVNG was co-founded by Andrew Sabu, a singer-songwriter…

Hey there, welcome back to our channel. This time, we’re talking about mental health and productivity within the confines of working from home. Now, you’re probably wondering why we’re bringing this up a year after the pandemic sneezed all over our plans. A pertinent question. This time around, things are…

Abysmal ed-tech completion rates throughout the world have been a problem many have tried to solve. Lancify came to us looking to build engaging, value-packed, stylized courses. The intent was to blur the lines between education and entertainment; to teach a TikTok-ing, Youtube-ing, Netflix-binging generation. Judging by the resulting 55%…

I’m glad that title got you. Without further ado, let’s dive right into the world of great copy. Howard Gossage died a little over half a century ago. We’ll give you three tries to guess how he’s the hero of today’s piece. If you guessed a master chef who entranced…